Belonging Begins at Application: Building Community in Student Onboarding
Belonging Begins at Application: Building Community in Student Onboarding
Track: Strategy And Vision
To increase enrollment rates of students, WGU implemented a pre-enrollment community. This community provides applicants opportunities to engage with each other, alumni, and faculty to learn what to expect as a student. A randomized experiment was conducted to evaluate the effectiveness of this community experience on enrollment rates and student outcomes. Session participants will get a first look at preliminary data and learn how a user-centered approach was used to create community engagement.